An overview on
How to Advertise on Sling
Sling Is One of the Most Effective Ways to Reach a Young, Tech-Savvy, Urban Audience
iHow to Advertise
Sling has over 2 million subscribers with more every day. But what’s more important is who is subscribing. You’re probably here because you’re looking for ways to reach a younger audience. Well, you heard right.
Reach the Cord-Cutters and Cord-Nevers
Sling is hands-down one of the best ways to reach young, educated, tech-savvy urbanites who don’t consume traditional media. They’re the cord-cutters and the cord-nevers: those who don’t want to pay for cable TV or never have. They demand more options and flexibility. And while less expensive than cable, it isn’t free—subscribers are willing to buy.
Sound like people you need to reach?
And here’s something you might not know about their subscribers, that’s a huge advantage for you marketing efforts. They’re more engaged with the content, which includes your ads. That’s what happens when people take charge of their viewing experience instead of just passively watching. This platform has a personalized viewing environment and a unique combo of Live and VOD (Video on Demand) content that keeps users hooked.
Let’s talk about how you can use that to your advantage.
Traditional Cable + Digital Marketing Advantages = Powerhouse Combination
Sling combines the advantages of traditional cable TV advertising (impressions, premium content with passionate viewership) with the power of data-driven digital marketing. RSM can help you optimize your ROI through targeting, real-time purchasing, and making use of robust analytics data. Interested in programmatic buying? We can handle that for you.
Like traditional TV, you can advertise on a diverse lineup of networks. But, you can also reach very specific audiences at specific times through demographics, platform, location, genre and daypart targeting.
The only downside is the learning curve and figuring out all these options. RSM can take care of that for you and help you connect the right market with the right message.
Don’t Get Skipped
Sick of your video ads or commercials getting skipped, fast-forwarded or blocked? Commercials can’t be skipped, so they have a 97% completion rate. And they have 100% viewability because they’re above the fold with no interference from ad blockers. RSM can help you take advantage of that by creating video ads for maximum impact.
Get the Most From Your Advertising
This is a smart way to reach as broad or as specific an audience as you want. Raise brand awareness to the masses, or zero in on conversions from a targeted group. Go national or keep it local. When you compare all the options, as we routinely do, you find this buy is an excellent value for what you get. RSM is your partner for smart strategy.
We’ll help you increase ROI through a personalized campaign strategy and by helping you create the ideal target market. We measure and optimize your results using robust analytics tools. Get the passionate viewership of premium content with the flexibility and data-driven power of digital marketing…but you have to know how to make it work for you.
Contact us for a consultation and let us help you create a winning advertising campaign.
Need a Video Ad?
We can produce your video ad for as low as $2500 as part of your buy. Your ad will be well thought out, written and executed by creative talent at RSM Marketing.
Or, you can run an ad you already have. We can make sure it meets TV’s specifications as well as best practices.
“If in doubt, try it out.” You owe yourself, and your business, the chance to break out in a big way. You’ll regret not knowing what might have been for such an exciting marketing opportunity.
This option combines the passionate viewership of premium content with the flexibility and data-driven power of digital marketing…but you have to know how to make it work for you. That’s the value we bring to the table.
Contact us for a consultation and let us help you create a winning advertising campaign.
Why Use RSM Marketing
for Your Buy?
2 – We can write and produce your ads quickly with quality for any budget.
3 – We are also digital marketing experts who can optimize your website and online conversion tactics.
If you’re advertising B2C, have us set up a remarketing campaign that presents your site visitors with compelling reasons to return to your site to make a purchase. For longer buying cycles, you absolutely need this.
If you’re advertising B2B, we have a technology that knows what companies are on your site, real-time, by name. We also know what pages they visited, their phone number, their company contacts. This tool is critical in harvesting the additional value from a campaign. In addition to outright conversions, you’ll have warm leads for your sales team for a year.
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Sling TV not for you? Check out some of our other services.
Disclaimer: RSM Marketing is a third party. All trademarks are owned by Sling. Advertisers can also contact Sling TV advertising here.
